Meanwhile, driven online by the pandemic, gallery owners and art dealers have struggled to make their viewing rooms lucrative and interesting enough for a technologically-savvy Gen Z audience. What’s more, while sales of physical art sag, the first half of 2021 saw total NFT sales swell to $2.5 billion, while trading volume surged to $10.7 billion in the third quarter, as NFT-based games and art marketplaces have thrived. He went on to outline the exorbitant commissions and delayed payments common in the legacy art world. “What can a commercial gallery do for me?” painter-turned-NFT-artist Trevor Jones asked during an interview with The Guardian recently. It’s a move that captures the zeitgeist among NFT artists, many of whom have turned their backs on conventional art galleries. Inmagine, which acquired 123RF and Pixlr in 2017, sees the Pixlr Genesis platform as an extension of its mission to empower creators by allowing them to showcase their artwork to a wider audience, he explained. “Pixlr Genesis aims to become the largest decentralized art museum on the metaverse.”
“Pixlr Genesis aims to become the largest decentralized art museum on the metaverse-to connect both artists and art connoisseurs worldwide effortlessly,” Warren Leow, Group CEO of the design ecosystem Inmagine, told Decrypt. The metaverse is being tipped by everyone from Facebook CEO Mark Zuckerberg to Chinese tech giant Tencent as the next evolution of the Internet: a vast digital arena in which users interact through digital avatars, stuffed with opportunities to build, collaborate and socialize.
The ambitious goal is to rival the likes of the Louvre, MOMA, and the National Gallery, but in the virtual world known as the metaverse.
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Now, photo editing and design software manufacturer Pixlr is bringing its extensive expertise and its 500 million strong global community to bear, with plans to create a decentralized art museum of NFTs named Pixlr Genesis.
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The non-fungible token ( NFT) boom of 2021 has swept digital artists like Beeple, Pplpleasr and FEWOCiOUS from obscurity to stardom, and seen the traditional art world grappling with how to present NFT artwork to its audience.
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